Project Description

I was approached by two Tenet executives looking for an innovative approach to a business concept they were preparing. In short, Tenet was looking for ways to recruit nurses online for the hospitals. After 6 months of planning and online brand strategy, we set about building an online community and recruiting forum at the Nurse.com domain.  My roles and responsibilities included creative concepting, brand strategy, design and art direction, as well as preparing the master templates for development execution onto the Stellent CMS platform.