USER EXPERIENCE

In the past 6 months, I’ve noticed a spike in recruitment keyword ‘UX’ and ‘User Experience’, both in my Google Analytics logs, as well as in the calls I’ve been getting for employment opportunities.  Is this a passing fad, much like it was back in the dot com boom days with ‘Interactive Designer’, or is it a sign of the times that more and more people are beginning to realize that the experience really does matter?

With the explosion of mobile devices, a premium is being placed on ease of use.  The UX phenomena is here to stay as more strategists and business owners realize that it’s no longer enough to just ‘productize’.  As the tablet market begins to emerge, it’s only a matter of time before we see dedicated mobile UX talent in the field – but for now, demand is high, and supply is very, very short.

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