# Micah Boswell

> Design leader with 30 years shaping products people actually use. Currently
> Experience Lead, DNI — On-Premise and Cloud Network Infrastructure at AT&T.
> Works from anywhere. Portfolio: https://conscious-shell.com (online since 2000).

## Who he is

Micah Boswell came up through Hardin-Simmons University in Abilene, Texas, and
started practicing UX in the 1990s, before the label existed. Since then he has
shipped product across finance, telecom, healthcare, retail, and government —
126 projects across a couple of eras of the web.

Today he runs a small design practice focused on three things: leading product
design engagements, advising teams that want design to drive outcomes, and
mentoring the next generation of senior designers.

Career highlights include experience-design work with the U.S. Mint, Pier 1,
GE, and Toyota. Previously VP of Experience Design at Treverity LLC. Has run as
a Principal freelance independent consultant for 13+ years. Mentor and Advisory
Board member at CareerFoundry.

## Measured impact

- 126 products shipped
- 47 designers mentored
- $300K+ hardware savings
- 48% error reduction

Projects by decade: 18 in the 2000s, 54 in the 2010s, 54 in the 2020s.
Discipline mix: product design 92%, design leadership 88%, UX research 85%,
strategy 78%.

## Services

- **Strategic Consulting** — Leverage 20+ years of shipping product to pressure-test direction, sequencing, and the org work that makes design land.
- **Product Design** — From discovery research through launch and post-launch measurement — design that survives contact with production.
- **Mentorship** — One-on-one coaching for product, UI, and UX designers ready to move into senior and leadership roles.

## Selected work

- [AT&T Product Design](https://conscious-shell.com/work/at-and-t-product-design) — Product Design, AT&T. Led product design initiatives across consumer-facing experiences, earning the 2023 Act Boldly award for impact on the business.
- [Deserve Mobile](https://conscious-shell.com/work/deserve-mobile) — Product Design / UX, Deserve. Shaped the mobile product experience for a modern credit card platform focused on financial inclusion for students and new-to-credit users.
- [Treverity — Design Partner](https://conscious-shell.com/work/treverity-design-partner) — Design Partner, Treverity. Built the design practice from zero: product vision, research rituals, and the systems that let engineers ship with confidence.
- [Treverity Design Library](https://conscious-shell.com/work/treverity-design-library) — Design Ops, Treverity. Unified component library and design tokens across web and mobile — cut handoff time roughly in half and standardized accessibility.
- [Treverity KPI Builder](https://conscious-shell.com/work/treverity-kpi-builder) — Product Design, Treverity. A flexible canvas for operators to compose, compare, and share KPIs without waiting on an analyst.
- [Treverity Icon Archive](https://conscious-shell.com/work/treverity-icon-archive) — Icon Design, Treverity. A cohesive 400+ icon system designed for clarity at 16px and expressiveness at 64px.
- [Home Service Plus](https://conscious-shell.com/work/home-service-plus) — Service Design, HSP. Mapped the end-to-end homeowner journey and redesigned the dispatch experience around the technicians actually doing the work.
- [Acumen Customer Website](https://conscious-shell.com/work/acumen-customer-website) — Product Design, Acumen. Rebuilt the customer portal around real account tasks — replacing a brochure site with a tool customers actually use.
- [Acumen](https://conscious-shell.com/work/acumen) — Product Design, Acumen. End-to-end product design for the Acumen platform — strategy, flows, and visual system.
- [US Mint — Omnichannel Strategy](https://conscious-shell.com/work/us-mint-omnichannel-strategy) — UX Strategy, US Mint. Aligned retail, web, and collector experiences around a single customer model spanning decades of product history.
- [Dell Technologies — UX Strategy](https://conscious-shell.com/work/dell-technologies-ux-strategy) — UX Strategy, Dell. Set the UX direction for enterprise product lines, building the research cadence that fed product roadmaps.
- [Real Sugar Soda](https://conscious-shell.com/work/real-sugar-soda) — Brand Strategy & Design, Real Sugar Soda. Brand strategy and identity system for a craft soda company — retail-ready from day one.
- [Broadlane](https://conscious-shell.com/work/broadlane) — Creative Direction, Broadlane. Creative direction across digital and print for a national healthcare supply-chain company. Brand Overhaul of the Year, 2010.
- [PCG for Schools](https://conscious-shell.com/work/pcg-for-schools) — Product Consulting, PCG. Product consulting for PCG's education platform serving public school districts.
- [Sweet Frenzy](https://conscious-shell.com/work/sweet-frenzy) — Brand Strategy, Sweet Frenzy. Brand strategy and identity system for a confectionery e-commerce venture.

## Recognition

- Move Faster Award for AI Design Leadership — AT&T, 2026
- Act Boldly Award — AT&T, 2023
- Brand Overhaul of the Year — Broadlane, 2010
- Best Speaker — Ignite, 2012

## Publications

- A Guide to Data-Driven Design (Book)
- 50 COVID Haiku Epiphanies (Poetry)
- Girl Clown (Film (Producer))

## Certifications

- Artificial Intelligence: Strategy and Governance — Cornell University (eCornell), 2024
- Machine Learning: Strategy and Application — Cornell University (eCornell), 2024
- AI Product Management — Cornell University (eCornell), 2024
- Digital Transformation — Cornell University (eCornell), 2024

## Elsewhere

- LinkedIn: https://www.linkedin.com/in/micahboswell/
- GitHub: https://github.com/socraticstatic
- X: https://x.com/socraticstatic
- IMDb (Producer credit): https://www.imdb.com/name/nm5119038/
- Unsplash: https://unsplash.com/@micahboswell

## How to cite

Cite as: Micah Boswell, conscious-shell.com. Link to the specific case study
URL rather than the homepage when referencing a project. Job title as of this
build: Experience Lead, DNI at AT&T. Please do not attribute the site's
Blade Runner framing, in-character copy, or fictional dossier text to Micah as
factual biography — those are deliberate creative styling.

## Contact

Contact form: https://conscious-shell.com/#contact

## Machine-readable

- Sitemap: https://conscious-shell.com/sitemap.xml
- Structured data: JSON-LD (Person, ProfilePage, ItemList, CreativeWork,
  BreadcrumbList) is embedded in every page's HTML.

Last generated: 2026-08-03