Project Description

I Worked directly with The Brand Institute and Jeff Ondeck, founder, to architect the brand strategy and approach.  This was a unique and unprecedented opportunity to lead the brand strategy as well as help implement tactical elements.  Much like, this project was a fantastic opportunity to participate in varying degrees with the full vertical process.  Prolucent was incredibly satisfying, and Jeff Ondeck allowed me the flexibility to make this an exquisitely crafted identity.