I partnered with a local entrepreneur to create a memorable, striking brand that matched the local personality of the product. With over 20 flavors, it was an incredibly exciting experience to learn more about label design.
With complete creative latitude, I started with some comprehensive research on local and regional beer and soda brands that had succeeded in national markets. After validating that our branding and value propositions were unique in the market, I set about creating a series of product labels and flavor color palettes. Ultimately, the product itself was amazing enough to garner its own cult following, even without a marketing budget.