Project Description

Real Sugar Soda

I partnered with a local entrepreneur to create a memorable, striking brand that matched the local personality of the product.  With over 20 flavors, it was an incredibly exciting experience to learn more about label design.

With complete creative latitude, I started with some comprehensive research on local and regional beer and soda brands that had succeeded in national markets.  After validating that our branding and value propositions were unique in the market, I set about creating a series of product labels and flavor color palettes.  Ultimately, the product itself was amazing enough to garner its own cult following, even without a marketing budget.  

SKILLS NEEDED

Market Research, Product Design, Creative Direction, Print Design

CATEGORIES

Research and Development, Design Thinking

DESIGN IMPACT

Increased sales by over 30%

MORE INFO

Micah is instinctively quick at understanding and conceptualizing complex ideas. Micah completes the communication process with excellent written and oral presentations to further define and refine a customer’s understanding of what they are asking for…”

CHRISTOPHER JONES, General Electric
TRUSTED BY GLOBAL BRANDS

Let’s Work Together

TELL ME MORE ABOUT YOUR PROJECT

Reach out to me for project consulting, or if you just want to brainstorm on a new concept you want someone to talk to about.  Give me a good 24 hour time-slot for responses.

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