Project Description

THE BROADLANE GROUP BRANDING

I Directed the corporate rebranding of a healthcare cost management company with multiple products and subsidiaries. As well, I Created a multi-channel brand style guide that included corporate identity and intranet; print and online marketing; and technology product interfaces to ensure a cohesive customer experience. With a fantastic product marketing team, we built a successful cross-selling strategy that resulted in increased market share.

With 6 years worth of getting to know the organization, I was given a great degree of range to assemble the right team, author, and execute on a branding strategy that resulted in a successful sale of the company.

SKILLS NEEDED

Market Research, Creative Direction, Brand Writing, Brand Design, Organizational Communication

CATEGORIES

Design Thinking, Brand Strategy, Design

DESIGN IMPACT

Increased Market Share, Acquisition

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“Vision. Creativity. Thought provoking. Intelligent. Fun. Diverse. I had the privilege of working with Micah while our paths crossed at Broadlane. He is one of those rare gems that in addition to his amazing creativity and ability to make great visual products (often based on mere vague ideas of what is needed), he remains positive and upbeat even in the face of chaos. If you have not yet engaged Micah in a conversation, I urge you to do so. His portfolio of work can show you his results and output, but only by talking with him can you see how his creative mind works to turn a vision into reality. I enjoyed the opportunity to work with Micah and would do so again any time.”

TIM BIGGIO, The Broadlane Group
TRUSTED BY GLOBAL BRANDS

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