Project Description

After 5 years of successfully directing the Broadlane brand, I was tasked with rethinking both print and interactive incarnations.  After managing market research endeavors, I set about laying out the approach.  My deliverables were both tactical and strategic, including style guides, logos, managing a team of contractors and laying out the Brand story.  The Broadlane Group rebrand was a phenomenal success – I’m proud to have been a part of the process, and it was another fantastic opportunity to manage and lead the full User Experience process, across all media.