Project Description

The U.S. Mint Ecommerce

With yearly store revenue equalling 8 digits, the responsibility of creating The U.S. Mint’s Online eCommerce experience was an opportunity of a  lifetime. Additionally, I was brought in by an incredible operations team eager to learn more about the UX Research & Discovery Process  – and with an amazing desire to support the research process.

I Led the UX strategy and vision, addressing fragmented branding, manual purchasing processes, and the disconnect with younger collectors. I Championed responsive design, worked cross-functionally with stakeholders in six different divisions, and successfully completed the project in eight months.  The work of the team helped in increasing revenue, customer engagement and mitigating the loss of millions in transaction errors.

SKILLS NEEDED

Digital Strategy, Management, Interviews, Moderation, Executive Presentation

CATEGORIES

Product Design, Experience Strategy

DESIGN IMPACT

Increased Revenue, Market Engagement, Helped author and integrate an omnichannel ecommerce strategy

CASE STUDY

“Micah is instinctively quick at understanding and conceptualizing complex ideas. Micah completes the communication process with excellent written and oral presentations to further define and refine a customer’s understanding of what they are asking for…”

CHRISTOPHER JONES, General Electric
TRUSTED BY GLOBAL BRANDS
  • General Electric Logo
  • The U.S. Mint Logo
  • CITI Logo

Let’s Work Together

TELL ME MORE ABOUT YOUR PROJECT

Reach out to me for project consulting, or if you just want to brainstorm on a new concept you want someone to talk to about.  Give me a good 24 hour time-slot for responses.

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