Project Description
The U.S. Mint Ecommerce
With yearly store revenue equalling 8 digits, the responsibility of creating The U.S. Mint’s Online eCommerce experience was an opportunity of a lifetime. Additionally, I was brought in by an incredible operations team with eager to learn more about the UX Research & Discovery Process – and with an amazing desire to support the research process.
I Led the UX strategy and vision that addressed fragmented branding, manual purchasing processes, and the disconnect with younger potential and existing collectors. I Championed responsive design, worked cross-functionally with stakeholders in six different divisions, and successfully completed the project in eight months increasing revenue and customer engagement, and mitigating the loss of millions in transaction errors.
SKILLS NEEDED
Digital Strategy, Management, Interviews, Moderation, Executive Presentation
CATEGORIES
Product Design, Experience Strategy
DESIGN IMPACT
Increased Revenue, Market Engagement, Helped author and integrate an omnichannel ecommerce strategy
“Micah is instinctively quick at understanding and conceptualizing complex ideas. Micah completes the communication process with excellent written and oral presentations to further define and refine a customer’s understanding of what they are asking for…”
TRUSTED BY GLOBAL BRANDS
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
Reach out to me for project consulting, or if you just want to brainstorm on a new concept you want someone to talk to about. Give me a good 24 hour time-slot for responses.
