With yearly store revenue equalling 8 digits, the responsibility of creating The U.S. Mint’s Online eCommerce experience was an opportunity of a lifetime. Additionally, I was brought in by an incredible operations team eager to learn more about the UX Research & Discovery Process – and with an amazing desire to support the research process.
I Led the UX strategy and vision, addressing fragmented branding, manual purchasing processes, and the disconnect with younger collectors. I Championed responsive design, worked cross-functionally with stakeholders in six different divisions, and successfully completed the project in eight months. The work of the team helped in increasing revenue, customer engagement and mitigating the loss of millions in transaction errors.