It’s been a source of frustration for green consumers and strategists alike when one isn’t able to understand the environmental impact of a product.  The currency price may seem cheap, but often times the cheapest product on the aisle is the product that cost us the most from a sustainability standpoint.  Enter Provenance, an organization looking to insert more transparency into consumer-based product browsing.  Head over to Provenance and read about their new technology promising to bring Lifecycle Analysis to retail shoppers.  If you’re into Sustainable UX, this is a fascinating company to watch – they have a great handle on combing good UX principles with sustainability thinking.