conscious_shell / work / US Mint — Omnichannel Strategy

US Mint — Omnichannel Strategy

First persona-driven e-commerce strategy for a government retailer. Five buyer personas aligned retail, web, and collector channels around a single customer model. Cart abandonment fell 31%. Revenue rose 20%.

Case study from the portfolio of Micah Boswell, design leader — 30 years of UX and product design.

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