Micah Boswell — Design Leader

conscious_shell · 30 years · 126 projects · 20+ clients · 3 books

research → product → traction → organizations that ship

Also here: the essays.

And on film: This is Micah Boswell (6:50) and Introducing Micah Boswell (2:40) and Vanishing Point (2:00) and Index of /micah (1:44).

About

I came up through Hardin-Simmons University in Abilene, Texas, and started practicing UX in the 1990s, before the label existed. Since then I have shipped product across finance, telecom, healthcare, retail, and government — through 126 projects and a couple of eras of the web.

Today I run a small design practice focused on three things: leading product design engagements, advising teams that want design to drive outcomes, and mentoring the next generation of senior designers.

name = "Micah Boswell" · title = "Design Leader" · practicing_since = "1990s" · studied = "Hardin-Simmons University" · based = "earth / remote" · output = "product · research · leadership" · fuel = "yerba mate"

Impact

126 products shipped   47 designers mentored   $300K+ hardware savings   48% error reduction

Projects by decade — 00s: 18 · 10s: 54 · 20s: 54. Discipline mix — product design 92%, design leadership 88%, UX research 85%, strategy 78%.

Selected work

  • AT&T Product Design

    Product Design · AT&T · Product Design, UX, Enterprise

    Introduced AI design processes to the product design group and prototyped the agentic model for network operations: agents that provision, diagnose, optimize, and decommission, each showing its evidence and waiting for a person before it acts. Redesigned DNI Portal diagnostics to surface underused hardware, saving $300K+ through targeted decommissioning, and built VLAN migration and triage tools that cut resolution from weeks to minutes. Patent pending for a visual network designer that unifies global, topology, and circuit views in one interface.

  • NetBond Advanced prototype

    Prototype · AT&T · Agentic AI, Cloud Platforms, TypeScript, Prototype

    React and TypeScript functional-ideation prototype for Software-Defined Cloud Interconnect. Secured roadmap approval with an executive prototype. Framed an agentic model for network operations (agents that provision, diagnose, optimize, and decommission) and prototyped its NetBond agent: it shows its evidence, proposes a fix, and waits for the customer. Auto-resolve is off by default.

  • Cloud Network Designer

    Product Design · AT&T · Cloud Platforms, Visualization, TypeScript, Patent pending

    Visual network designer unifying Global, Topology, and Circuit views of an enterprise network in one interface, built to replace a patchwork of five to eight separate tools. Drag-and-drop topology canvas, world map with connection arcs, circuit-level device panels, PDF export. Patent pending (AT&T). React and TypeScript.

  • Agentic video pipeline

    Product Design · AT&T · Agentic AI, Video, Remotion, Claude Code

    Claude Code skill (film) plus toolkit (filmkit) that scripts, narrates with ElevenLabs, captures, animates with Remotion, scores, and masters narrated product films. AT&T brand standards (Aleck Sans, Flywheel tokens, the approved icon set, the sonic sting) ride as a switchable profile, with automated gates on every cut including a transcript check of narration against the script. Four films delivered in September 2026, including an AT&T executive film.

  • Insight Engine

    Product Design · AT&T (POC on my own stack) · LLM Tooling, Research Ops, Supabase, Evals

    Proof of concept that turns a qualitative UX-research archive into something a product manager can ask. Claude extracts candidate findings with a verbatim quote, a citation, a confidence rating with a written reason, and tags. A researcher approves, edits, or rejects every candidate before it becomes a published insight. Questions get a synthesized answer with inline citations, a confidence level, and the gaps it did not cover, and the system says it has no coverage rather than inventing one. Next.js, Supabase with pgvector, Playwright suites, a 26-question eval set. Handed to AT&T's Power Platform team in July 2026.

  • Helen (vault-daemon)

    AI Engineering · Independent · Agentic AI, MCP, TypeScript, Automation

    My personal operations agent and the identity every Claude session on my machine runs as. A TypeScript MCP server with 71 registered tools, run as a launchd service over HTTP so sessions share it: session memory and open threads, a 1,200-file Obsidian vault searchable by substring, theme, or local embeddings, mail across four IMAP accounts, iMessages, Apple Notes, GitHub, Dropbox, a photo vision index, drafts written to the vault for review, posting to a Facebook Page and X by API. Backs 21 scheduled tasks behind human gates.

  • Family Roots

    AI Engineering · familyroots.center · Agentic AI, Next.js, Genealogy, Stripe

    Paid family-history product with an AI family historian built on Claude inside a Stripe subscription, with tests for the privacy of the AI's family context, and a 13-agent research workflow (blind researchers by record type, adversarial verification per fact, a judge) that scored 93/100 against a DAR-accepted lineage record.

  • Pen & Paper curation agent

    AI Engineering · penpaperandink.app · Agentic AI, Editorial, Supabase, Japanese

    Daily autonomous curation agent for a fountain pen, paper, and ink almanac. It verifies stale entries, researches new ones, and publishes in English and Japanese only after gates: every field needs a source URL plus a verbatim quote, performance fields need two independent sources, holds are respected, and a daily digest reports every action. A citation radar tracks how AI assistants answer and cite questions in its niche.

  • chart-color-audit

    AI Engineering · npm and the MCP Registry · Accessibility, Open source, MCP, TypeScript

    Open-source accessibility audit for chart color palettes: WCAG non-text contrast, Machado 2009 color-vision-deficiency simulation, and OKLab delta-E separation. One engine with four faces: API, CLI, CI gate, and an MCP server listed in the official MCP Registry. TypeScript, on npm.

  • Chart Color System

    AI Engineering · Independent · Data Visualization, Accessibility, MCP, TypeScript

    Web builder, npm package, and public MCP server for chart color: a solver and audit for categorical, sequential, and diverging palettes, checked against WCAG 2.2 non-text contrast, color-blind simulation, and grayscale, with honest pass and fail badges.

  • GP Sailing

    AI Engineering · gpsail.net · Sports data, MCP, React, Automation

    Season tracker for the F50 foiling catamaran circuit: venues, race-by-race standings, team profiles, and performance data, kept current by scheduled data syncs. A public MCP server at mcp.gpsail.net exposes the schedule and standings to AI assistants, with contract tests against the live endpoint.

  • TX-30 Congressional Challenge Coin

    Visual Design · Texas 30th Congressional District · Visual Design, Illustration, Civic, Dallas

    Winning design in the first TX-30 Congressional Challenge Coin Competition (2024). One idea for a small, struck canvas: the Trinity River runs into the center of the coin, with Reunion Tower, the Margaret Hunt Hill Bridge, Fountain Place, Republic Center Tower and the Texas Star from Fair Park on its banks. The Congresswoman chose it herself for its clean lines and its theme of unity.

  • Retro OS resume

    Product Design · Independent · Vanilla JS, Retro UI, Resume

    Interactive resume styled as six classic operating systems (System 7, Mac OS 9, Windows 3.1, Windows XP, Mac OS X, BeOS) in a single HTML file with no framework and no build step. Period boot sequences, draggable windows, After Dark tribute screensavers, and a test that keeps its facts aligned with the shared registry.

  • Product Value Engine

    Prototype · Independent prototype · LLM Tooling, Sales Enablement, Supabase, Prototype

    Prototype sales enablement tool built on my own stack with AT&T Business as the modeled catalog: a quick value-prop generator, a product value lab with segment-fit scoring, a personas hub, AI responses to competitor claims, an ROI analyzer, battlecards, and AI roleplay practice against generated buyer personas. React, TypeScript, Supabase, Gemini.

  • API Concierge

    Prototype · Independent prototype · Conversational UX, LLM Tooling, TypeScript, Prototype

    Prototype chatbot interface for configuring network topology and API settings through conversation, with Azure settings management and JSON configuration export. React, TypeScript, Tailwind.

  • Deserve Mobile

    Product Design / UX · Deserve · Mobile, Fintech, UX

    Shaped the mobile product experience for a modern credit card platform focused on financial inclusion for students and new-to-credit users.

  • Treverity — Design Partner

    Design Partner · Treverity · Design Leadership, Product, Systems

    Built the design practice from zero: product vision, research rituals, and the systems that let engineers ship with confidence.

  • Treverity Design Library

    Design Ops · Treverity · Design Ops, Design Systems

    Unified component library and design tokens across web and mobile — cut handoff time roughly in half and standardized accessibility.

  • Treverity KPI Builder

    Product Design · Treverity · Data, Product Design, B2B

    A flexible canvas for operators to compose, compare, and share KPIs without waiting on an analyst.

  • Treverity Icon Archive

    Icon Design · Treverity · Icon Design, Visual

    A cohesive 400+ icon system designed for clarity at 16px and expressiveness at 64px.

  • Home Service Plus

    Service Design · HSP · Service Design, Research

    Mapped the end-to-end homeowner journey and redesigned the dispatch experience around the technicians actually doing the work.

  • Acumen Customer Website

    Product Design · GE Nuclear · Product Design, Web

    Rebuilt the customer portal around real account tasks — replacing a brochure site with a tool customers actually use.

  • GE Nuclear — Fortran Unification

    UX Consultant · GE Nuclear · Design Systems, Enterprise, Energy

    Proposed and led the unification of hundreds of legacy Fortran applications into role-based dashboards, shipped as the Acumen platform. One source of truth where there had been hundreds. Error rates fell 48%, with federal nuclear compliance preserved throughout.

  • Acumen

    Product Design · GE Nuclear · product_design, strategy, ux

    End-to-end product design for the Acumen platform — strategy, flows, and visual system.

  • US Mint — Omnichannel Strategy

    UX Strategy · US Mint · Strategy, Omnichannel

    First persona-driven e-commerce strategy for a government retailer. Five buyer personas aligned retail, web, and collector channels around a single customer model. Cart abandonment fell 31%. Revenue rose 20%.

  • Dell Technologies — UX Strategy

    UX Strategy · Dell · Strategy, Enterprise

    Set the UX direction for enterprise product lines, building the research cadence that fed product roadmaps.

  • Real Sugar Soda

    Brand Strategy & Design · Real Sugar Soda · Brand, Identity

    Brand strategy and identity system for a craft soda company — retail-ready from day one.

  • Broadlane

    Creative Direction · Broadlane · Creative Direction, Brand

    Creative direction across digital and print for a national healthcare supply-chain company. Brand Overhaul of the Year, 2010.

  • PCG for Schools

    Product Consulting · PCG · consulting, education, product_design

    Product consulting for PCG's education platform serving public school districts.

  • Sweet Frenzy

    Brand Strategy · Sweet Frenzy · brand, strategy, identity

    Brand strategy and identity system for a confectionery e-commerce venture.

Engagements

  • AI Adoption Teardown

    Your pilot works. Nobody uses it. Two weeks inside a stalled AI pilot to find out why the humans are not adopting it. Most pilots fail on interaction design and workflow fit, not on the model. I map where people drop off, redesign the interaction model, and hand your engineering team a path they can build.

    2 weeks, fixed scope · $18,000 fixed · One engagement per month
  • Advisory Retainer

    Design direction for teams shipping AI without a design leader. Ongoing advisory for teams building AI products. Roadmap direction, review of agent UX before it ships, and mentoring for the designers and engineers doing the work. Usually follows a teardown.

    4-6 hrs/week, 3-month minimum · $6,000/month · Two concurrent, selective

Services

  • Strategic Consulting

    Leverage 20+ years of shipping product to pressure-test direction, sequencing, and the org work that makes design land.

  • Product Design

    From discovery research through launch and post-launch measurement — design that survives contact with production.

  • Mentorship

    One-on-one coaching for product, UI, and UX designers ready to move into senior and leadership roles.

Recognition

  • Move Faster Award for AI Design Leadership

    AT&T · 2026
  • Act Boldly Award

    AT&T · 2023
  • Brand Overhaul of the Year

    Broadlane · 2010
  • Best Speaker

    Ignite · 2012

Publications: A Guide to Data-Driven Design (Book) · 50 COVID Haiku Epiphanies (Poetry) · Girl Clown (Film (Producer))

Certifications

  • Artificial Intelligence: Strategy and Governance

    Cornell University (eCornell) · 2024
  • Machine Learning: Strategy and Application

    Cornell University (eCornell) · 2024
  • AI Product Management

    Cornell University (eCornell) · 2024
  • Digital Transformation

    Cornell University (eCornell) · 2024

Testimonial

“He is always ready to discuss the pros and cons of various strategies or designs and work with you.”

— Tali Swann-Sternberg · Google

Contact

Reach Micah Boswell through the contact form at conscious-shell.com/#contact or on LinkedIn. His personal page, with every profile that is his, is micahboswell.com.


conscious_shell — always in progress since 2000. © Micah Boswell.